96M is now Formula 1’s Official Asian Sponsor through a five-season agreement with Interregional Sports Group (ISG), running until 2024. This partnership gives 96M exclusive visibility across the Asian broadcast market during F1 races, featuring virtual trackside ads. Additionally, 96M will activate bespoke marketing and integrate across F1’s growing digital and social media platforms. 96M holds exclusive rights to the F1 Play predictor app for the Asian sports betting market and will receive official F1 betting data from Sportradar, enhancing their engagement in the region.
